Imagine the money salespeople could earn if they did not have call reluctance. Call reluctance is an imaginary obstacle that salespeople put in their mind. Consider this…
Is call reluctance a thing? NO!
Is call reluctance real? Only in the sales rep’s mind!
Can call reluctance be felt? Only in the sales rep’s mind!
Call reluctance is an imaginary obstacle salespeople put in their own minds. Now, I am not making light of this imaginary obstacle because to a salesperson that has it, it seems like a very real thing.
I liken it to a story told to me by a friend who was big game hunting in Alaska. Walking down a trail in the woods, he spied what he thought was a bear. He was frozen with fear as this bear approached him. Imagine how foolish he felt after ge realized what was funning toward him was not a bear at all but a big friendly dog that he had actually met earlier that day. Consider this!
Was the bear real? Only in the hunter’s mind?
Was the fear real? Only in the hunter’s mind?
What was the solution to the hunter’s problem? seeing the bear for what it really was- a harmless dog.
What is the solution to a salesperson’s fear of call reluctance?
Simple- see call reluctance for what it really is- a harmless imaginary fear that is not real at all!
Are there are people who will try to hurt your feelings of course, so what? Say a prayer for them but don’t make their problems you problems.
Kill cal reluctance by recognizing it as only an imaginary obstacle in your mind!
Dennis Leno
Vice President Maintenance Engineering
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