The largest and most successful chewing gum company is the Wrigley Company, founded Wm. Wrigley, Jr. in 1891. Since its inception it has been number one in the business. Once Mr. Wrigley was asked ”Why do you continue to spend time and resources advertising when you already have the biggest share of the chewing gum market?” The answer was “it’s like a train engine, if you quit shovelling coal the train will run for awhile but soon it will slow down and eventually you stop.” It’s the same with opening new accounts. It you don’t keep adding new account to your file box, everything will suffer, your referrals, your phone and repeat business and of course your volume/income. So take the advice of Wm. Wrigley, Jr. and keep adding those new account to your file box every week.
Good Selling!
Frank G.
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