Maintenance Engineering President Curt Kesselring “Good, Better, Best!”

Maintenance Engineering’s 5 line concept allows you to broaden you customer base beyond those who only want the BEST and who can afford the BEST! Now you have products which the majority of your prospects can afford.

One of the great advantages of the GOOD, BETTER, BEST concept is that it allows you to sell against yourself. Whenever you’re selling against a competitor your words are suspect. The prospect believes you’re just trying to make yourself look better than the competition so you can make a sale. However, when you’re selling against yourself you are more believable. The customer views your presentation as being informative in order to help him make the best decision.

Another huge point, when you’re selling against a competitor, it’s win/lose. When you’re selling against yourself it’s WIN/win. Whatever he chooses, BEST, Better or good…You win!! You get a sale!

Use this new powerful tool to go back on a personal NEW ACCOUNT CAMPAIGN. The price objections are softened dramatically with the GOOD, BETTER, BEST objection answer. The number of accounts you can now sell increases dramatically along with your volume, size of your file box and your income.

This is the perfect sales strategy for these recessionary times. Work with your Sales Coordinator to insure you have the skills and motivation to turn this powerful new product line into a huge income increase for yourself.

Curt Kesselring



President Maintenance Engineering

Maintenance Engineering Vice President Dennis Leno “Good, Better, Best”

This week we brought you just three of the dozens of testimonials we have received on our three line pricing. What a simple concept for the customer to understand. We have a product quality that will fit everyone’s budget. We have “Good, Better Best!”

We have seen from our Sales Veterans comments that this three line pricing gives them all kinds of options. It’s powerful and it’s versatile. Never before have our salespeople had such ability to take care of their customers.

Spend time perfecting our ability to become proficient at selecting a product that will meet your customer’s budget. It’s the key to opening many new account and supplying them everything else they need for their building.

Dennis Leno

Vice President Maintenance Engineering

Maintenance Engineering President Curt Kesserling “Things Are A Chang’n”

The lighting industry is being transformed by new more stringent energy regulations. Rare earth phosphor prices from China have zoomed upward in response to these regulations. The result is new products, higher prices, and CHANGE!

At Maintenance Engineering we are ready for this change and have positioned ourselves to take advantage of it! Our GOOD, BETTER, and BEST sales method supported by our 5 product lines enables us to have a quality level and price range that suits everyone. Now, more than ever before, we have the ammunition needed to appeal to every prospect.

Study the 5 lines. Practice using the “GOOD, BETTER, BEST” objection answers. Use this tool properly and you’ll sell the entire Top of the Line “PREMIRA” customers as well as the INDUSTRA and COMMERCIAL customers that you used to walk away from. Properly used, these 5 lines and “GOOD, BETTER, BEST” concept should DOUBLE YOUR SALES AND INCOME!

Things are a chang’n! DOn’t be caught flat-footed, rooted in old methods and obsolete thinking. More than ever before we need to be light on our feet, creative and embrace the changes that are going on, Maintenance Engineering and our salepeople are going to profit from it. Thing ARE a chang’n…and so are WE… and so is OUR INCOME!!!



Curt Kesselring

President Maintenance Engineering