Maintenance Engineering Vice President Dennis Leno “Do Your Best And That Alone Will Make You Wealthy.”

One of the things I have loved most about my association with Maintenance Engineering over the years is our commitment to quality. You see it in everything we do from our materials, our products, our service and our literature. Our new catalog is no exception. I hope you are as proud of it as I am.

I have often thought how I and others have taken all that Maintenance Engineering does for granted. Yet all we have to do is look around and we will see that not every company has our high standards. I want to say well done to all who had a hand in producing Maintenance Engineering’s new catalog; it truly is a work of art!

Vice President Dennis Leno

Maintenance Engineering

Maintenance Engineering President Curt Kesselring “Dream Catalog”

In 1974, I had a dream of the finest product line in the lighting industry showcased in a magnificent catalog. For years we’ve had the finest product line. Over the years the catalog continued to progress to where it is today and NOW.. THIS WEEK… THIS DREAM HAS COME TRUE.

The timing of this catalog is perfect as it dovetails with Maintenance Engineering’s New Presentations booklet and powerful “NEW” New Account Presentation! Combined in a black sales portfolio this is an awesomely powerful Selling System.

Every week more salespeople are converting to this new, easy to learn, powerful, short low rejection money making tool. Unless you enjoy rejecton, long presentations and installing 4′ lamps, then you want to call your SC and get on his personal training list!

No one else in the industry has anything close to the Maintenance Engineering Selling System. So…take advantage of this by using this system to put competitor’s accounts into your file box! It will make your Fall Selling Season even more profitable! Use this DREAM COME TRUE system to make YOUR DREAMS comes TRUE!

Curt Kesselring
President, Maintenance Engineering

Maintenance Engineering Awards Conference 2011

Maintenance Engineering Awards Conference 2011 Congratulations to all of our 2010 Award Winners! Maintenance Engineering’s Top 20 were at the Home Office in Fargo, ND the first week of April for a phone session and Awards conference. While they enjoyed the spring weather in Fargo they also enjoyed.. * A wild night of bowling * New product introductions *Awards Luncheons *Awards Dinner and Ceremony at the Ramada Plaza Suites Thanks to all Top Producers and their Managers for making it happen!

Maintenance Engineering Vice President Dennis Leno “Awards Goal Setting”

Virtually all the great achievements in the world have come from an idea that turned into a passion. What are you passionate about? what is it you want to see yourself accomplish? What do yo want to have come into your life? What do you want to be able to do in your life?

If you have the courage (and it takes courage) to ask then answer these questions, you’re a goal setter. Most people never ask or answer these questions, therefore they never are able to accomplish anything in life.

Decide now what awards you are going to earn in 2011. Get passionate about them. Write them down. “A goal properly set is halfway reached.”

Maintenance Engineering
Vice President Dennis Leno

Maintenance Engineering President Curt Kesselring “Emotion Vs. Logic”

This week I’ve enclosed, a sheet with two messages, to you in your packet. What’s the difference? Both contain the same “information”, the same “Facts” but the message is different.

The reason of course is EMOTION. “Just the facts Jack” is insufficient in communicating a message. If just facts sold then all TV ads would look like my typed message. In actuality, TV ads go far beyond my red lettered message. They pile on the emotion because the sales emotions produce the QUICKEST and STRONGEST decisions.

Take a look at your sales presentation. Is it more like the typed message I sent, or more like the red message… or is it more like a TV ad?

At Maintenance Engineering we teach on the words (railroad tracks) to our sales presentation. You must add the emotion to it. The words are merely the vehicle carrying the real message which are the sales emotions, CONFIDENCE (trust) which customers’ mimic and ENTHUSIASM (Yes) which the customer also mimics. The words are the vehicle and it is up to you to load that vehicle with emotion.

Take time to roleplay with your spouse or a friend or your manager. Give your presentation to a recorder or video camera and see how small changes in your delivery create huge changes in your message.

Bottom Line rule of sales success is less logic and more emotions means more sales. Remember the quote from two weeks ago, “You fight like you train” so train well.. add the sales emotions to your presentation which will cause the customer to TRUST YOU and SAY YES TO YOU!

Curt Kesselring


Curt Kesselring, President Maintenance