Salespeople are great goal setters. They have fantastic sounding lists of goals which, if achieved, will dramatically change their lives. Unfortunately, oftentimes goals go unachieved. Many goals, once set, are quickly set aside and forgotten.
The reason these “goals” never turned into reality is that they weren’t really goals at all. They were dreams and wishes. Now dream are fine for they are seeds for wishes. And wishes are fine for they are the seeds for goals… BUT THEY ARE NOT GOALS. Goals are something that you plan to achieve. There’s no ”if”, no ”maybe”, no “I’ll try”, and no “we’ll see if I can hit that”. Goals are something you WILL ACHIEVE. Goals are things you don’t have to write down because they’re etched in your brain, that you think about night and day. Goals consume you. Goals are something you dedicate 100% of your energy towards until they’re achieved.
Some people say that’s a pretty strong test for a goal, a pretty strong commitment. Some people question the need for that strong of a commitment to a goal. to them, I say good luck. For if your goals don’t meet these tests, then they’re not goals. Furthermore, the likelihood of them being achieved is about the same as a lottery ticket.
Take some time to review your goals and eliminate those dream and wish goals. Keep only goals you’re certain you CAN and WILL achieve then commit to them. Allow them to consume you. Give them 100% of your focus, your time and your energy. Soon you’ll be celebrating their achievement.
Curt Kesselring
President
Maintenance Engineering
