Maintenance Engineering Vice President Dennis Leno “Power of Role Play”

Did you know psychologists tell us that our subconscious minds cannot tell the difference between a real or imagined experience? Why is this important?

Think of it this way. Our subconscious mind is the set of our power. It automatically controls thousands of mental and physical functions a day. It can also automatically give us the right words, actions, and knowledge to write an order.

So where is the subconscious mind going to get the pattern so that it can give us the right words, actions, and knowledge during a presentation? From role play! That’s right! When you give you subconscious mind the right pattern, it will give it back to you. That’s why Vince Lombardi said “Practice does not make perfect. Only perfect practice makes perfect.”

So what does a wise salesperson do? They do perfect practice on their new account presentation, their phone repeat presentation, their appointment presentation, and their promotional pitches.

Perfect practice. Perfect role play. That is what a wise salesperson will do because they know that perfect help from their subconscious will then be received.

Dennis Leno



Vice President Maintenance Engineering