Director Bill Pilkinton passed along the reason that Veteran Charles Mobley
is able to resell old customers. Charlie simply begins each call with small
talk. However, this small talk always has a purpose. What do we mean?
Well, these are customers who used to purchase all their light bulbs from
Charlie. Why did they stop buying? The number one reason a buyer stops buying is
price! They simply felt they had to go to less quality lamps. Maintenance
Engineering now solved that problem. We have a bulb to fit everyone's
budget.
That is the message Charlie is passing along to his old customers. They are
buying their light bulbs from someone; they might as well be buying them from
Charlie.
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