Maintenance Engineering Vice President Dennis Leno “The 5 Levels of Product”

I have had the privilege of working with a number of our top producers. What a wonderful learning experience it has been. The 5 levels of product simply let the customer know that Maintenance Engineering has a product that will fit every one’s budget. I thought it would be fun to tell you the 5 things the 5 levels of product have done for me and my field work. I am sure they will do the same for you.




1. Totally Eliminates Call Reluctance I love the fact that the customer can no longer claim that we do not have a product that will fit his budget.



2. Let’s me Sell Against Myself- It is a great benefit to be able to say “I have that too.”



3. I Now Have Access to a 94 Billion Dollar Market.- How exciting to know that the entire lighting market is now my market.



4. No One Has Access to the Product Line I Have- There is not one other lighting company that has a product line to compare to Maintenance Engineering’s. That means I never have to walk away from a sale.



5. It Has Doubled My Closing Ratio- Whether it is a Residential Product, a Commercial Duty, Industra, or Premium quality. I can match a customer’s budget and product quality desires. That has doubled my closing ratios.



We at Maintenance Engineering have an exciting future ahead of us. Let’s all go out and share the good news.



Dennis Leno
Vice President Maintenance Engineering